Portfolio  ::  YMMV Reviews


JJ Johnson loves outdoor equipment. So much so that people were constantly asking his opinion on what gear they should use for their different activities. Realizing that most equipment review websites don’t appeal to the hardcore outdoor enthusiast such as himself, JJ asked Cima to build him a modern brand with a clean, easy to use website. Cima ended up creating a bold and eye-catching logo and website that sets JJ apart from all his competitors.


  • Logo
  • Website
  • Business Card
YMMV Reviews Logo

The YMMV website presents all the reviews in a clean, easy to navigate grid with infinite scrolling. Users can quickly filter by category to find exactly what they need.
Visit the website

YMMV Reviews Website

I get compliments on my website all the time. Not only is it visually appealing, but the usability is outstanding. More than I could have ever have hoped for!


YMMV Reviews Business Card

Since JJ attends a lot of equipment tradeshows and leaves his card behind, having a clear description of his website was extremely important.